Pawfectly Made
Pawfectly Made is a Bangalore-based start-up that offers fresh, customized pet food delivered to your doorstep. We partnered with them to rapidly grow their user base and revenue using a full-funnel cross-platform paid and organic digital marketing strategy.
As a result of this, Pawfectly Made drove 9X revenue and a 2x increase in ARPU while maintaining greater than 70% retention rates and this enabled a $1 Million investment from Licious.
Metrics
GROWTH IN OVERALL REVENUE
GROWTH IN OVERALL REVENUE
INCREASE IN AVERAGE REVENUE PER USER (ARPU)
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
PETS ON A PAWFECTLY MADE DAILY MADE MEAL PLAN IN 1 YEAR
Our Approach
Built and refined the brand’s digital presence and set up a full-funnel digital marketing strategy
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Established a multi-channel digital marketing presence across platforms
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Improved the brand’s organic discoverability on Search, YouTube, Quora, Google My Business and Social Channels
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Guided continuous optimization across five organic and four paid digital platforms
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Set up and monitored paid channels like Google, Facebook, Quora, Amazon, and LinkedIn
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Amplified retention with tools such as newsletters, social proof, chatbot, and notifications
Results
Stellar growth numbers led to the brand getting a $1 Million investment post commencing its partnership with Digicated.
ASSETS
ACQUISITION
AUDIENCE
“We partnered with Digicated and they were instrumental in our brand’s overall growth. They brought a deep understanding of digital platforms and touchpoints which was key to us growing our business. From exploring new tools to organic tactics, from optimizing online media to guidance on best practices, they are best-in-class on digital, besides being able to work with start-up budgets. Digicated was a partner in our success as we started out and they’d be an asset to any digital-first business.”
