FAQs Archive - Digicated

Q: Who are Digicated’s education programs best suited for?

Digicated’s courses are designed for students, professionals, and CXOs looking to upskill or improve their understanding of the various aspects of digital marketing. These paid, customized, online and in-person workshops and modules are suited for educational institutes and organizations catering to their specific digital marketing needs.

Q: Are the online courses done in partnership with any educational institution?

No, these courses are built independently based on learnings and insights from our founder Abhinav Chetan’s experience of working with Google for over a decade and also teaching in some of the top B-schools in India such as MICA, ISB, IIM-A / B, MDI, IIIT, and many others.

Q: What is the value exchange for Digicated?

These in-depth and customized education modules are offered to cohorts for specialized learning on digital marketing. These bespoke workshops are chargeable and are conducted on a mutually agreed fee.

Q: Can Digicated customize an education module or workshop based on my requirements?

Yes, we also curate bespoke in-person workshops for educational institutes and organizations that cater to specific aspects of digital marketing based on their requirements.

Q: What does Digicated’s education offering include?

Digicated offers bespoke, customized, digital marketing education workshops for institutions and corporates spread across modules addressing a brand’s digital marketing journey across assets, acquisition, and audience. It gives learners a comprehensive understanding of various digital platforms and tools and how they can be leveraged from a paid and organic perspective.

Q: What sectors and stages of firms does Digicated partner with?

At the outset, we aim to work with start-ups and digital-first businesses whose values and aspirations we align with. Our goal is to help young brands grow their businesses and unleash their full potential through improved digital marketing maturity.

Q: What are the exclusions from the ‘skin in the game’ model of operating?

Unlike other interpretations of the ‘skin in the game’ model, Digicated will not make any monetary investments but offer our complete range of services and digital marketing expertise to the organizations we partner with.

Q: What does Digicated expect in this partnership from the brand?

We aim to partner with organizations whose values and growth aspirations we align with in exchange for ownership and revenue share. Digicated will serve as the organization’s digital architect and work with its leaders to drive user acquisition and revenue by building a strong digital marketing presence for the brand.

Q: What does a brand get from Digicated with this partnership?

The ‘skin in the game’ model entails a long-term partnership with Digicated that will give you access to our best-in-class digital marketing expertise and serve to accelerate the business growth of your organization. We will conduct a comprehensive analysis of your brand’s digital platforms and presence and then work with you to build a robust cross-platform digital marketing strategy that effectively ties in paid and organic approaches. These partnerships are formulated based on a shared vision for the brand and Digicated will be extensively involved in defining the brand’s digital journey and shaping its growth.

Q: What kinds of organizations is this offering suited for?

This partnership model is best suited for young organizations that are looking for experienced counsel to help evaluate and improve the effectiveness of their digital platforms and marketing approach.

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