Fantasy Akhada
Fantasy Akhada is one of India’s Top 5 fantasy sports platforms with Harsha Bhogle as the Brand Ambassador. Over 4 million registered users and an ARR of Rs. 100 Crore in revenue makes the brand a strong force to reckon with within the industry with a clear path to profitability.
We worked with the brand as an advisor to help them increase their user base by optimizing their cost per deposit, and bringing focus on organic growth across channels.
Metrics
REDUCTION IN COST PER DEPOSIT
REDUCTION IN COST PER DEPOSIT
NUMBER OF REGISTERED USERS
GROWTH IN SOCIAL MEDIA PRESENCE
GROWTH IN SOCIAL MEDIA PRESENCE
Our Approach
Created a cross-platform paid and organic digital maturity roadmap
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Optimized paid advertising across Google and Meta Ads to significantly improve ROI on budgets deployed.
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Brought focus on organic growth via content and SEO across channels.
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Guided implementation of best practices and introduced new acquisition and retention platforms into the funnel.
Results
“Our collaboration with Digicated has been a great experience. As we navigated the challenges of the fantasy sports domain, Digicated acted as our advisor and provided invaluable insights and strategies. Their strong understanding of digital platforms and growth through ads and organic channels offered a fresh perspective for our brand’s journey. Their assistance in optimizing our online presence and introducing new acquisition & retention strategies came at a critical juncture for us. Working with them we were able to significantly improve our cost per deposit and grow our user base. Digicated has been a partner in our growth journey, and I recommend them to other digital-first businesses.”
